Blog Title Include keyphrase, preferably at the start of the title
Opening Line Opening paragraph for the blog, must include keyphrase, maximum of 25 words
Second Paragraph Must include keyphrase, maximum of 40 words
Third Paragraph Must include keyphrase, regular length paragraph.
Closing Line Add a closing line with a call to action. Use “CLIENT” for the business name.
All standard content paragraphs should be shorter than 300 words.
If the blog is longer than 500 words, consider introducing some sub-headings, though this is not essential.
Check for repeated content before submitting, including phrases and concepts.
Vary opening and closing lines across blogs.
The keyphrase is your guide – this is your focus for the blog, so that it doesn’t become a generalised article.
If pictures have been included in the brief, please use these to steer the direction of your blog – the article should be about these pictures and connect to the keyphrase.
If you have any queries, please do not hesitate to contact us at firstname.lastname@example.org